THE REAL ESTATE SUCCESS SUMMIT – 2023 date to be announced soon



7:30-8:30 Registration Desk Open and Continental Breakfast on the Mezzanine
8:30-8:45 Welcome from Blair Cato Pickren Casterline
Owners-Cynthia Blair, Rex Casterline, Kevin Craig, Bru Pender & Gary Pickren
8:45 – 9:45 Keynote Speaker: Suzanne Tulien -Brand Ascension-Founder and Owner
Elevate Your Personal Brand Clarity and Become Who You Want to Be Known For
9:50 – 10:25 Sam Trimble WEST- Agency Marketing and Technology Director
Ted Lasso’s Top Marketing, Leadership and Sales Lessons
10:30 – 10:55 Brigham Weight Offerpad- National Director, Strategic Partnerships
How to Use the I-buyer as Part of your Marketing Strategy
11:00 – 12:00 Keynote Speaker: Krista Mashore Krista Mashore Coaching- Founder and Owner
How to Become a Community Market Leader
12:00 – 12:45pm Lunch presented by Palmetto Mortgage Group and Herring Insurance Services, Inc.
12:45 – 1:00 Raffle, Giveaways and More. Presented by Columbia Craft and Executive Construction Homes, LLC.
1:00 – 1:45 Keynote Speaker: Eric Sachs Breakthrough Broker – Founder and Owner
Compound Effect of Repetitive Engagement
1:50 – 2:20 Patrick O’Connor – Owner of the Patrick O’Connor Team/Coldwell Banker Realty
How Video Changed My Career and Could Change Yours
2:25 – 2:55 Alicia Berruti – BombBomb-National Speaker
If You are Not Doing Video, You are Already 2 Years Behind. The Power of Video in 2022 and Beyond
3:00 – 4:00 Keynote Speaker: Jeff Lobb SparkTank Media -Founder and Owner
The Listing Sales Funnel
4:00 – 5:00 Happy Hour presented by Palmetto Mortgage Group and Herring Insurance Services, Inc.


Keynote Speakers

Jeff Lobb

Jeff Lobb

Jeff Lobb is the Founder and CEO of SparkTank Media – A Speaking, and Coaching Company for the Real Estate, Mortgage & Title Industries. His focus is always on Sales, Marketing, Technology, Social Media & systems that create more sales and productivity. He’s an International Speaker & Coach & has been in Real Estate for over 33 years.

Jeff speaks at many large Real Estate Brand conferences as well as Associations, Boards and top Real Estate events such as Inman, NAR, Gary Vees Agent 2021.

Krista Mashore

Krista Mashore

Krista Mashore has been in the top 1 % of realtors nationwide for 20 years, selling over 2,300 homes. She is also in the top 1% of coaches nationwide. Krista is the author of four best selling books focusing on digital marketing and was named Yahoo Finance’s number 1 digital marketer to watch in 2021! She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and many more! Krista recently went from zero to 34+ million dollars in just under four years. She is the recipient of seven Two Comma-Club Awards, one Two Comma Club X Award, and one Two Comma Club C Award for 30 million + in online sales.

Krista has a masters degree in curriculum and instruction. Always being a teacher at heart, she loves serving people and has turned her attention to sharing the secrets of her successes by coaching agents and professionals across the nation. Through her coaching, teaching, speaking and training, Krista is revolutionizing the way agents and professionals market themselves online. She offers an innovative step-by-step approach on how agents and entrepreneurs can gain a massive digital footprint.

Eric Sachs

Eric Sachs


After a successful career as a top producing Realtor, and Broker/Owner of a large company in Colorado, Eric Sachs co-founded His passion is helping real estate agents build their business. Breakthroughbroker has become one of the most widely used agent resources in North America with over 600,000 agents using the no cost site. Eric speaks throughout the country, dedicated to helping real estate agents build their business and make more money.


Suzanne Tulien

With over two and a half decades of strategic communication, marketing, and internal brand development, Suzanne’s inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and engagement long-term. Because her approach is radically different, she is paving the way companies elevate their brand position and actually reduce marketing costs while growing marketshare. Branding businesses with employees, or solo-professionals, emerging leaders, consultants, speakers, or sales agents, her Brand DNA methodology is the missing piece to brand success.

She co-founded The Global Institute for Inspiration in 2011 and helped create the ‘Most Inspiring Companies Report’ now published by As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments such as Microsoft Live Meeting,,, and among others. Her delivery is highly experiential, engaging and fun.

As author of her most recent book; “Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For,” and “The 6 Myths of Small Business Branding” e-book and co-author of “Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage,” also published in China, she is helping to pave the transformational highway to grow by conscious, strategic design, not by default!

Other Speakers

Sam Trimble

Sam Trimble

Prior to joining WEST as Agency Marketing and Technology Director, Sam worked in the real estate, title agency and digital marketing worlds. Most recently, Sam founded STAR Creative and Consulting, a full service marketing and sales consulting firm. Prior to STAR Creative, Trimble served as Vice President of Business Development for a Texas-based, regional title company. There, he led the business development, marketing and sales team implementing marketing strategies via social, print & television media, web platforms and direct mail communications to the company’s clients as well as the Realtor, home builder, and lender communities. These efforts led to a large, tangible market share increase in Texas and southern New Mexico along with a measurable and robust growth of the company’s public visibility and reputation. Sam brings with him a tremendous amount of experience on all sides of the real estate coin having spoken across the country and on both sides of the border while having also been a licensed Realtor for the past 13+ years.

Sam is a native El Pasoan having attended the University of Texas at El Paso, earning a B.A. in 2007. Upon graduating with Dean’s List honors, Sam decided to enter the realm of real estate. In his first year in business, he garnered such awards as 2008 “ROOKIE OF THE YEAR” for Century 21, numerous “TOP TEN AGENT” monthly company-wide awards and was honored as one of the Greater El Paso Association of Realtor’s “TOP 4 UNDER 40”. Sam is a member of Rotary International and serves as a commissioner on El Paso’s City Planning Commission as well as being a board member of the El Paso Central Appraisal District.

Brigham Weight

Brigham Weight

Brigham Weight, National Director of Strategic Partnerships

Brigham is the National Director of Strategic Partnerships at Offerpad, where he is responsible for developing partnerships with many different business verticals across the country. His high energy approach to partnerships help improve communication, prioritize A+ customer service and increase sales volume. He is a servant leader who believes in coupling local real estate experience with technology to deliver a matchless customer experience.

Brigham has been in sales and customer service for over 15 years, having served in progressively more challenging roles throughout his tenure. He’s been successful in transforming sales organizations into world-class producers while accelerating their growth for a myriad of businesses across industries including residential real estate, education and SaaS.

Brigham holds a bachelor’s degree in business management from the University of Phoenix.

Patrick O'Connor

Patrick O'Connor

Patrick O’Connor is Team Lead for the #1 Coldwell Banker large team in South Carolina. Prior to launching his team in 2020, Patrick was ranked the #1 individual Coldwell Banker agent based on sales volume since 2016 and was recognized as one of RealTrends Top 1000 agents in the nation on three occasions. In 2021, The Patrick O’Connor Team helped 251 families and closed over $78,000,000 in sales volume.


Alicia Berruti

Following a less traditional career trajectory, Alicia originally came into a sales role at BombBomb with over a decade of experience in massage therapy which included running her own business and building strong customer relationships. In her role now, as National Speaker for BombBomb she’s spent the last 5 years speaking on stages all over the US and Canada, inspiring and educating Sales Professionals on the power of video, social media, effective marketing, leadership and working through the fear and awkwardness of putting themselves on video. In her “free” time, you can find Alicia chasing adventure with her three kids, traveling the world in search of good music and food, and continuing her 20+ years as a professional actor making films and commercials in the local Denver film industry

Our Sponsors


  1. Grand Prize Sony SV1 Camera sponsored by Executive Homes Construction. Logo at bottom.
  2. Yeti Blue Podcast Microphone, Columbia Craft swag and Blair Cato’s own Closing Time beer.
  3. Brand Clarity by Suzanne Tulien (book) plus complimentary enrollment into  IGNITE YOUR PERSONAL BRAND online course = $597
  4. Annual agent subscription to Coach52 platform by Jeff Lobb ! $400 value plus ​Rehumanize Book by BombBomb Video
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